About Us

At Michelle LaCruz Photo, we’re passionate about bringing brands to life through thoughtful, high-impact visuals. Based in the heart of Boca Raton, our fully equipped 750-square-foot studio is designed with brands in mind—featuring live sets, a large prop wall, and professional lighting setups to create dynamic, versatile environments for any creative vision. Our local presence allows clients to be part of the process, offering full creative control and a front-row seat to see their brand come to life in real time. Whether you're launching a product, refreshing your image, or building out a full campaign, our commitment is to deliver images that connect, convert, and truly reflect your brand’s identity.

Woman holding a camera in a photography studio, with softbox lights in the background.

“It all started in 2010 when my mom brought home a ‘family camera’ from a vacation—and I was completely over my engineering career. Out of curiosity (and maybe a little boredom), I grabbed the camera and took it everywhere. I had no idea that tiny decision would lead me down a completely different path. Fast forward 15 years, and here I am—not doing engineering at all, but living and breathing photography instead.”

Born and raised in Venezuela, Michelle moved to the U.S. in 2019 and launched her solo business in 2023. Michelle LaCruz Photo is a proudly woman and Latino owned photography studio based in Boca Raton, Florida.

  • Brown and white dog with upright ears on a brown background.

    Lilo

    Lilo is our CSS (Chief Snacks & Security), proudly in charge of treat quality control and barking at the door like it’s her full-time job. She was rescued from the streets of West Palm Beach in 2022 and lovingly set up for adoption by Peggy Adams. Now, Lilo is not only Michelle’s soul dog but also the best studio sidekick—especially when there are no clients on set and it’s time for some serious snoozing. If you see her around, give her some belly rubs!

    Click here to donate and help rescue dogs
  • Portrait of a smiling person with a bald head wearing a maroon shirt.

    Gabriel Hurtado (Gabe)

    Gabe is our incredible Marketing Project Manager—aka the calm in the chaos. He handles client communications, proposals, marketing strategies, and basically keeps things running smoothly.

    He’s also the one who keeps Michelle from pulling her hair out while navigating the wild ride of scaling from freelancer to full-blown business owner.

    Contact Gabe for info
  • Person with a beard and glasses holding a camera inside a canyon with orange rock walls.

    Adam J Tanner

    Adam is our go-to guy for all things luxury real estate photography. When corporate projects or high-end property shoots come up, Adam steps in as our trusted lead and teammate. He’s also Michelle’s wonderful husband and business partner, proving that teamwork (and marriage) really does make the dream work.

    Check Adam's Portfolio